110 Ocean Hollow Way
Unit 104
St. Augustine, Florida 32084
(904) 612-3934

Partial Client List


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Why Florence Haridan?


Florence has led and supported branding, design, advertising and e-commerce initiatives for some of the largest companies in the world, including Citibank, The Home Depot, Sears, American Express, Fidelity, J&J and AT&T. Her experience ranges from product development and launch, to realignment and revitalization, all of which have helped Florence develop her big-picture vision. This is one of her greatest skills. She is able to step back and understand many levels and languages with varying degrees of complexity.


Florence has also successfully run small and large teams for companies such as McCann Direct, Grey Advertising, AT&T and Citibank. She has been an artist her entire life, managing and supporting teams of artists, designers, writers and photographers. She has a keen respect for the creative process and embraces the notion that each individual has a unique way of getting things done. Florence believes it is through this personal process that one achieves the greatest flow. Her work focuses on helping individuals articulate, accept and leverage.


While still at Citibank, Florence attended The Coaches Training Institute, a school accredited by the International Coaches Federation (ICF). She received her certification as a Certified Professional Co-Active Coach (CPCC). Florence chose to complete the certification process, because she believes in and supports the philosophy that coaching is a profession. She believes the skills and personal exploration acquired by training, augments and supports life experience.


Florence served as the President of the First Coast Coaches Association (FCCA), the local chapter of ICF for two years and continues to support their mission. She manages a free monthly event called “ExperienceCoaching”, which allows individuals to learn about and experience coaching in a safe and energetic environment.